If there is one word most Internet marketers quiver at the sound of, it is chargebacks. A chargeback is a disagreement over a charge – usually an unapproved or fake charge between the client and the company. The merchant must pay back the whole amount along with any credit card charges. This amount is mechanically deducted from your sellers account. There are 3 main Problems about chargebacks
that concern the merchant:
1. They lose the incoem and also the inventory if it was delivered
2. The charges associated with every chargeback are between $15 to $25, and worst of all…
3. Chargebacks do not look good and you could lose your merchant account which can ruin your home-based business for a long time.
Merchant services are pretty finicky; they don’t just hand out accounts to anybody.
The customer could either be dissatisfied with the product, or there could be a duplicate order, or it may be crime. No matter what the reason might be it is very important to your internet business to keep chargebacks as low as possible. A way to stop chargebacks is to stop fake orders by checking to be sure the order seems legitimate. This may mean you’ll have to call each purchaser to confirm the order. You do not wish to accept an order if it would seem fraudulent. Be suspicious, because in the final analysis, receiving too many chargebacks will injure your profit line.
If, on the other hand, your customer is just dissatisfied with the product, give them a call and send them an e-mail. Ask them what it is they did not like about the product. Ask them if there’s anything you can do for them to satisfy them. If they continue to appear loath to drop the chargeback, your last resort will be to ask them if they would not mind dropping the chargeback and you can offer them a full refund. Most people would not mind this option. You’ll find that a straightforward telephone call to the upset customer may actually spin things round in your favour.